AMLR

Elevate your career

Association of Marketing Leadership & Rigor

The Association of Marketing Leadership & Rigor offers a comprehensive marketing certification program that will give you the skills and knowledge to help elevate your career.

Who is the AMLR-PME certification for?

Marketing Professionals

For junior and mid-level marketing professionals. This program was designed to elevate your career by enhancing your skills and knowledge.

Students and Graduates

The program delivers a comprehensive set of tools and knowledge to help you strengthen your resume, ace interviews, and accelerate your career growth.

Non-Marketing Professionals

The program is perfect any business professional who wants to gain a comprehensive understanding of the marketing profession’s fundamentals.

"I came across this book while looking to refresh my skills before starting a new role. Wish I had it earlier in my career! This is a well-organized guide for marketers covering the essentials of brand management, and then some. The case studies and real world examples bring the concepts to life. Especially helpful for career switchers new to marketing."

"5 stars! An impressive range of concepts are quickly and clearly reviewed. This should be standard reading for anyone in marketing."

"This book was excellent at 1) reinforcing traditional marketing fundamentals I learned from graduate business school and 2) introducing new and relevant concepts across multiple marketing industries that have evolved since I've been in the workforce... I would recommend this to anyone looking to make a similar career change into marketing or anyone just looking to polish up their marketing toolkit."

"A great compilation of everything I need to know as a marketing professional. Planning to start their certification program soon."

"The guide is well thought out with regards to presentation of information. The ordering of concepts and structure of the book make it easy to connect the concepts and build upon knowledge base."

"As a former employee of the Johnson School of Management library, I appreciate how thorough and organized the book’s information is."

Simple as 1-2-3, all on your schedule

Read the Practical Marketing Essentials textbook

Master the content by utilizing the optional study materials

Take the certification exam

Bundle and Save

$999

$ 499 SAVE $500

Hardcover textbook
eBook textbook
500+ Digital flash cards
Access to the resume guide
Access to the interview guide
Access to skill building content
Certification exam

Elevate your career

Who is the AMLR-PME certification for?

Marketing Professionals

Students and Graduates

Non-Marketing Professionals

The AMLR-PME certification process

Simple as 1-2-3, all on your schedule

Read the Practical Marketing Essentials textbook

Master the content by utilizing the optional study materials

Take the certification exam

Bundle and Save

Deluxe Bundle

Digital Bundle

No Exam Bundle

The AMLR Mission

To elevate the field of marketing by advocating for and by providing training and resources to business professionals.

Elevate your career

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