Marketing Certification
The top 2 reasons to get marketing certified:
- To gain the skills and knowledge that will help you advance your career faster.
- To enhance your resume and become a more attractive candidate.
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There is no single best marketing certification, there are certifications built for different needs that commonly fit into one of two categories.
These certifications are comprehensive in nature, cover the basics that you would encounter during a marketing undergrad program. They are often very expensive costing several thousand dollars or more.
There are thousands of specialized certifications now available. They can range from digital marketing to Google Analytics, to expertise in writing customer needs statements.
Currently, there is no widely recognized marketing certification that demonstrates a minimum level of proficiency across the broad spectrum of marketing responsibilities. The AMLR-PME certification was created to provide the needed professional standard.
Many marketing certifications often lack the requirement of passing an exam to demonstrate proficiency. They are built to offer the ability to quickly learn a concept but fail to demand proof of mastery.
Due to the general lack of rigor and the proliferation of marketing certifications, many are not recognized by recruiters or hiring managers as holding substantial value.
The AMLR-PME (Association of Marketing Leadership & Rigor – Practical Marketing Essentials) certification was created to move the marketing profession toward a new standard of quality and rigor that does not currently exist.
To elevate the field of marketing by advocating for and by providing training and resources to business professionals.
The program provides a holistic package of skills and knowledge you will use daily as a marketer. It builds on the knowledge that you have from experience and prior coursework. The information is distilled down to maximize efficiency.
The AMLR-PME program does not focus on promoting its brand, a single framework, or methodology. It purposefully covers a variety of the best and most respected tools so that you are equipped to elevate your career.
This program was developed by marketing professionals currently working in the real world, not by academics. The concepts in the program will immediately prove useful in your day-to-day role.