The AMLR-PME (Association of Marketing Leadership & Rigor – Practical Marketing Essentials) program was developed to provide a comprehensive set of knowledge and tools to help you become more strategic and effective in your work.
You'll learn essential marketing concepts such as human desires, customer research, strategy development, marketing tactics, and more.
An AMLR-PME certification demonstrates to hiring managers and recruiters that you’ve invested in yourself and possess a comprehensive set of knowledge and skills sought by any organization.
The frameworks and tools discussed in the program will provide you with a strong strategic foundation designed to help you create better marketing plans, achieve better results, and be recognized as a thought leader.
The program is designed for junior and mid-level marketing professionals. It is perfect for all industries and marketing functions ranging from channel specialist to brand managers to agency account managers.
The AMLR-PME program is design with you and your schedule in mind. The program is self-paced, so you take go as fast or as slowly as you like it’s 100% up to you.
The content is designed to get straight to the point, it offers the concepts, the explanations, and moves forward. It does not waste time on extraneous hypothetical scenarios or long detailed stories. It’s built to be an efficient use of your time.
The textbook is available in hardcover or eBook format. Additional materials are digital and may be accessed via computer, tablet, or phone.
