The AMLR-PME (Association of Marketing Leadership & Rigor – Practical Marketing Essentials) program is not only for marketing professionals, but was also designed for non-marketing professionals.
Gain fundamental knowledge of the marketing profession. This enhanced understanding will help you lead via the delivery of better customer insights and business strategy.
Get exposure to the tools and thought-processes of marketing professionals. Become a better teammate and increase your status as well-rounded business professional.
If you are interested in making the transition to a marketing role, this program is perfect for you. The program is comprehensive and will deliver the skills and knowledge essential for a successful start.
The AMLR-PME program is design with you and your schedule in mind. The program is self-paced, so you take go as fast or as slowly as you like it's 100% up to you.
The content is designed to be straight to the point, it offers the concepts, explanations and moves forward. It does not waste time on extraneous hypothetical scenarios or long detailed stories. It’s built to be an efficient use of your time.
The textbook is available in hardcover or eBook format. Additional materials are digital and may be accessed via computer, tablet, or phone.
The AMLR-PME program provides a comprehensive view of concepts and tools that comprise a variety of marketing roles. You’ll be covered from the foundational knowledge to the implementation of a marketing plan.