Product Description
The Practical Marketing Essentials book is designed to give business professionals a leading edge in their careers. It is perfect for:
- Junior and mid-level marketing professionals
- Students and recent business school graduates
- Non-marketing business professionals who are interested in understanding marketing principles
The book consists of four parts:
- The foundation for success – details the fundamentals of marketing
- Business planning – discusses strategy, research, analytics, and pricing
- Executing the plan – topics include design, promotional activities, metrics, and sales channels
- Leading the business – learn about financials, P&Ls, and best practices for how to succeed in the workplace
The textbook is included with the Deluxe bundle and the No exam bundle.
Publisher: Association of Marketing Leadership & Rigor; 1st edition (September 2021)
Language: English
Format: Hardcover; 268 pages
